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In a recent article, I discussed the advantages of hiring a technical SEO agency for your business. These advantages include lower risk, higher ROI, and less cost. Read on to discover more. After all, a company that knows how to get the most out of SEO efforts has years of experience working with businesses just like yours. An in-house SEO does not have that kind of experience. The SEO agency is well-versed in all aspects of search engine optimization, including on-page and off-page SEO.
Less Risk
If you’re in the market for an SEO agency, you should have a list of five specific goals in mind. Be specific, and include numbers to back up your claims. Some companies will dazzle you with impressive sales pitches, and promise you impossible results in a short period of time. Make sure the experience of the company speaks for itself. There’s no point in risking your reputation or business’s reputation by hiring an SEO agency whose experience is limited to low-impact activities.
If the website traffic is steady, it’s a good sign. It means that your SEO efforts are working and aren’t being negatively impacted by algorithm updates by Google. If it’s wildly fluctuating, this should raise an alarm bell. It could be a sign of a Google penalty or other issue that could cause your website to drop significantly in traffic. If you’re unsure of which method to use, you should hire an SEO agency that can handle the task effectively.
Make sure your agency discloses their SEO strategy to you. Some strategies, like content farming, involve producing a large volume of articles to boost a page’s rank. Unfortunately, most search engines have put new algorithms in place to counteract this practice. Google, for instance, has been penalizing low-quality websites since its 2011 Panda update. By understanding the tactics used by the agency, you’ll be better able to discern which techniques will hurt your business.
Higher ROI
The ROI of an SEO campaign is higher than that of other marketing tactics such as email marketing. A SEO agency understands the importance of generating organic traffic, thereby bringing in more traffic for your website. A qualified SEO agency will conduct thorough keyword research and use the keywords strategically throughout the content, filling in meta tags and adding internal links and making the navigation process as easy as possible. This helps search engine bots crawl your website, which results in higher traffic. In addition, a professional digital marketing agency will ensure that the conversion rates of your website increase as well.
There are many ways to calculate the ROI of SEO. For small businesses, adding the customer lifetime value (LTV) to the SEO cost calculator can yield a positive ROI of 200% or more. The final price of SEO depends on four factors. First, determine the nature of your website and target audience. Your website is a microcosm of your market. Second, determine your business goals. For example, are you targeting a local audience? Lastly, you should focus on the type of content you will produce. A quality SEO agency will develop a unique content strategy to help your business grow.
Third, SEO agencies improve the user experience on your website. Moreover, they boost your website’s rankings and visibility, which improves the quality of your leads and customers. A good SEO agency will also make sure that your site is easy to navigate and free from technical problems, so that your customers will be able to find what they’re looking for easily. And, lastly, an SEO agency can help you get more business and generate more revenue.
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Less Cost
Hiring an SEO agency for your business can be cheaper than hiring an in-house expert. While you may be able to train an entry-level employee in-house, it can take a long time before they’ve reached agency levels. Also, it costs a lot to hire SEO training courses, which can take several weeks to complete. Additionally, hiring an agency means you’ll have access to larger resources than you could do yourself.
The less cost of hiring an SEO agency for your business depends on your needs and how much you’re willing to spend each month. Smaller companies with less complicated websites and low competition can usually afford $500 per month. Beware of companies that charge extremely low prices, as these agencies are most likely not experienced and have a small track record of producing results. Furthermore, quality SEO requires high-quality content and link building. Ultimately, you can only achieve top rankings if you invest in quality SEO for your business.
An in-house team allows you to communicate directly with the SEO specialist working on your campaign. For example, you can call your team meeting whenever you want, while an agency requires you to schedule regular meetings with their specialists. Then, you can monitor their work closely yourself. And you have the option to fire them if they are not performing to your expectations. Besides, you’ll have more control over the entire process and can easily terminate them in case of insubordination.
