The global logistics industry has grown exponentially in recent years, not only by volume but also complexity. While the focus remains on optimizing time and cost of transportation, keeping track of large volumes of cargo and ensuring the supply chain and logistics perform smoothly is a challenge like no other. Even though ocean, air, and overland freight transportation have evolved tremendously, shippers must face and overcome many challenges.
Absence of Clear Communication
Lack of clarity and miscommunication are two of the main challenges shipper face when transporting containers. Due to this, the communication between shippers and customers can suffer, leading to a negative impact on the relationship. Proper communication is the bedrock of the supply chain, especially in an environment where demanding customers insist on real-time visibility of their shipments. Implementing real-time freight tracking systems can resolve poor communication issues. You can also share tracking data with your customers for specific shipments, so they do not have to ask you repeatedly for updates. The continued transparency of the supply chain builds and reinforces customer trust.
Delayed Delivery of Products
Contemporary customers are highly demanding and want to receive their shipments before the promised time. Managing and living up to customer expectations of deliveries can be a big challenge, especially when many businesses have made quick and prompt deliveries their competitive edge. With customers getting accustomed to same-day and next-day deliveries from e-commerce businesses, there is a higher level of expectation even for long-distance shipments. As customers increasingly demand and expect faster deliveries, even during the peak seasons, shippers need to get on top of all cargo container tracking to avoid customer satisfaction from being compromised.
Security of Shipment Concerns
Ensuring the safety and security of freight is among the biggest concerns of shippers, logistic companies, and carriers. High-value freight is often the target of mischievous elements because of the opportunities they get as the shipment passes through several hands and stages before delivery. Shippers can be confident the security of their containers has not been compromised only with the implementation of a real-time shipment track and trace system. Whenever shipment delays happen, the tracking system can alert shippers that can then investigate the reason for the delay or deviation.
In spite of the advancements in air and road transport, ocean transport continues to dominate the global freight movement. According to the OECD, ocean freight accounts for 90% of all traded goods globally. While the current volumes are set to triple by 2050, the port and shipping infrastructure can often fail to keep pace, as was demonstrated by the bounce-back after the COVID-19 pandemic receded. When such imbalances happen, schedules can get disrupted.
Using the ocean route makes eminent sense for countless businesses as they source raw materials and components from multiple countries and sell across global geographies. However, with customers becoming increasingly demanding, tracking and tracing the movement of containers become essential to address the concerns of shippers and customers. A real-time container tracking system offers the transparency customers look for and allows shippers critical information to ensure customer trust and faith.